Ashton Kutcher, Lady Gaga & Kim Kardashian have all been victims of social media faux pas in 2012…
Tracy Repchuk appeared on NBC News Las Vegas for her segment “The 5 Things You Should Never Do On Facebook, Linkedin and Twitter in 2013.
With 1 billion Facebook users, 500 Million Twitter users, and 175 million users on Linked in – there is a lot of room for you to make a mistake that can cost you time, money or your reputation.
According to Tracy Repchuk, #1Bestselling Author of “31 Days to Millionaire Marketing Miracles” the key to “Success online, making more money, getting more clients, and spending less time doing it is to avoid stepping on land mines in your social media communications.”
Repchuk uses the word KLOUT to help remember the 5 big Social Media mistakes you should never make, because Klout.com is also the social media peer index that lets you know if you’re making an impact in the world of social media.
Check out the segment here:
Here is the KLOUT summary:
Keep Talking (P) – Twitter had a great idea – if you can’t say it in 140 characters – perhaps you are saying too much. At the very least give what is expected. Magazine is about 2000, newspaper it’s 250, Facebook is 150, linked in 100 to get to the point of what you want to say. And LISTEN to your prospect.
Lie – If you want to destroy your reputation fast, say something that isn’t true online, and it will never go away. Kids in particular need to watch this one, because what might seem like a joke can be taken out of context, and if you’re a business, the problems can get you reported to any number of agencies that regulate you.
Over Post – time is a precious resource – when you have something to say that will add value to someone’s life – say it. Don’t post a continuous stream of quotes or an hourly update of your day. Engage and educate with purpose.
Use a fake identity (P)- this is where you should be yourself and be authentic. Remember this is an environment where real people are visiting you and wanting to get to know you. Don’t create a fictitious character or company to hide behind.
Talking trash – a growing trend seems to be to air your dirty laundry on twitter and facebook, like a bad scene from a reality show. Just because the celebs are doing it, does not mean it will work well for you and your business. Take the high road and use social media for the betterment of you and your reputation
Major Twitter Celebrities
Ashton Kutcher Youtube video
Lady Gaga Youtube video
Kim Kardashian youtube video
See you in the next segment
Your Internet Marketing and Social Media Expert and Speaker
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