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Last night I went to this great production of Shakespeare’s “A Midsummer Nights Dream”, in Barnedall Park in Hollywood, CA.

The best thing of all, it was free.

Spectacular actors did this production proud (I had seen it before by professionals at the Stratford Festival, and this rivaled that acting wise.

It was a beautiful outdoor setting, complete with bring your own picnic dinners. It was like dinner theatre without the decor.

And then after the production, they did what all internet marketers do, and that is deliver in abundance, gain your trust, and then up the ante on your next purchase. It was a live market funnel in action, where you could simply take your ‘free’ gift and go, or donate before you left, and reserve your spot for the next production – which I believe is King Richard II and Macbeth (one of my favorites).

So like a consumer very used to this strategy, I got upselled, and I made my donation for this production and the next. It was fantastic value for money, and I would highly recommend anyone in the area take advantage of attending, because you will be blown away by the quality, and the price!

The only thing they could have added was cross sold, by providing literature for the surrounding activities (there were art classes and other events going on), but as far as their original objectives, deliver in abundance and upsell, this was a success, and I wish them many, many more.

If you are looking to donate to a cause that is improving the aestethics in the Los Angeles area, and allowing anyone to see the works of Shakespeare, this is a great company to support. You can donate anything, and you get your name on their internet and in a magazine. Nice bit of recognition really. I have mailed my cheque in, so I am sure you’ll see me up there soon too.

www.independentshakespeare.com

Have an awesome week-end, and look around to see what marketing ideas you recognize, and can use in your business.

Tracy Repchuk
Bestselling author of 31 Days to Millionaire Marketing Miracles
Marketing Makeover Maestro

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