Social Groups such as Myspace, facebook, Digg, del.icio.us, furl.net, and hundreds of others are communities where the content is user powered. Everything is submitted and voted on by the community.
These are becoming a fast and popular way to get your message out, share information, and be connected with very large communities of users with like-minded interests. This is where your audience is, meeting quite often daily.
Like search engines, Social Media Sites are controlled by custom algorithms. Hailed as “user driven social content,” its front page is often populated with the items which have been voted most newsworthy by the community.
Social groups can provide you a wealth of traffic, interest, and potential customers, particularly if the social group is within your area of expertise or niche. For the most part, social groups are a relatively untouched area for businesses, partly because they have no real idea of the potential that sits within the groups.
Social groups are niches right at your fingertips of anywhere from twenty to more than a thousand people with a tremendous potential for the health of your business. There are thousands of social groups available across the world that meet, talk, and socialize with each other for a variety of reasons. Depending on your niche, choosing a social group could be an exciting and very profitable experience.
For example, if you were an expert in the niche of direct marketing, you will definitely have no problems in finding a social group that caters to only direct marketers. By becoming a member of the group you will have opened a new avenue of promotion for your business, products, and services.
Establishing Yourself as a Niche Expert
Because social groups are generally tight nit and very close, they would be more apt to come to you for products and services as a member than they would a non-member. For the most part, social group members believe in supporting and promoting their own. By becoming a member and talking with the social group about various different aspects, you have the ability to establish yourself as an expert in your niche by offering advice, guidance, and information. You could also volunteer to write a piece for the group or volunteer to give a presentation or teleseminar. The key is to solve a problem, provide a solution, and promote yourself as an expert.
Getting Your Foot in the Door
Getting started is not hard. In fact it may be easier than any other method you have tried, particularly if you become an active member of that social group. You can start out with just simply mentioning your business, products, or services, as well as your website through normal conversation between members.
Once you have established yourself with the group and are ready to start taking advantage of the promotional possibilities, you could start with offering a special discount or free product specifically for members of the social group. This is a great way to increase your traffic, as well as sales.
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Social Media Blitz Kit
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Social Media Blitz Kit