How important is social media to a business?
Very – but only if you have a plan. Random posting about your cat or favourite coffee joint is not productive use of your time.
There are 3 reasons you do social media:
1. Build a relationship
2. Push your followers into your funnel by driving them to your landing page
3. Sell them something (only rarely though)
Bestselling Author of 31 Days to Millionaire Marketing Miracles
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