I was invited to be a part of the Canadian Authors Association panel discussion on self-published books as the marketing expert. Since I spend a great deal of my time in marketing, PR and the promotion of books and authors, I was thrilled to impart some of my wisdom...
As an entrepreneur, it’s normal to get excited when your products or services are well-received. When your sales are up, you might immediately start scaling offerings, staff and even locations. However, this may be a premature decision. It’s often difficult to...
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