QR Codes – Is Your Marketing Ready?


I was just recently the keynote at the Connections Convention, and saw that nobody was using QR Codes, and was shocked given the increase in mobile phone use, given their target audience and age category

When I asked them why they weren’t using QR Codes – I got a lot of blank stares.

Given that they don’t have landing pages, and are still spending a fortune only on direct mail, it was time for an intervention and an education.

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry.

More recently, the system has become popular outside of industry due to its fast readability and comparatively large storage capacity.

The code consists of black modules arranged in a square pattern on a white background. Here is an example –
Millionaire By Design

The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).

Created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes.

It was designed to allow its contents to be decoded at high speed.

The technology has seen frequent use in Japan and South Korea; the United Kingdom is the seventh-largest national consumer of QR codes.

There has been a 1600% growth in QR barcodes and Japan has been using them for over 10 years.

85% of twitter tweets are mobile, and smart phone sales are outselling new computers.

In fact the future of QR Codes is it will soon become an art form.

Soon get them on your business card if there is ANY chance your buyer is carrying a smart phone.

Just think about it – they either type it painfully in – if they even take the effort – or you can click, scan and you are at their site.

It is seconds, simple, and the future is here – so get going now before the younger generation come and scoop your audience.

If you need help, mentoring, updating or an Entrepreneur Reinvention – contact me.

Tracy Repchuk and Debbie Allen
Your Power Business Mentors Team

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