Search engine optimization is a key strategy to marketing your websites, establishing your brand, communicating to your audience and positioning yourself as an influencer and authority in your field.
When it comes to video – you need 2 strategies.
The first is the establishment of foundational videos that are an integral part of your website and marketing. These are key to communicating effectively to your visitor, prospect and client.
The 2nd part is search engine optimization. Even though the above videos also add to the keyword journey, the next phase is about full on keyword targeting and flooding the market with videos that consistently provide content and keyword placement on YouTube and therefore Google. This strategy is the most effective and provides content and placement. It’s a win-win.